A Little Bit About Me
I was born in Brazil, in the state of Minas Gerais and the city of Belo Horizonte. I have been working as a CEO and country manager of a data security software company since 1996 when I founded, in Brazil, the company Protagon Segurança de Dados. I remained in charge of the company command until the beginning of 2011.
During this time I took, to Brazil two different data security software companies: Kaspersky (1999) and Eset (2003). In both cases, I started all the work on brand recognition and brand awareness. Development of distribution chain, distribution, development of channels of sales, structured and development of management systems and online sales, etc.
For more than 20 years, I could see how hard and challenging it is for most businesses, understand, learn, and apply to daily business routine some basic principles of marketing and management. Since I'd learned through the challenges and many times for my own mistakes and coming back to fix, I'm pretty sure I do can share this my experience with other business people that can avoid the same mistakes and waste of time and money, being more assertive, profitable and happy in their business and life.